About DTR

DTR – Direct-to-Retail is the online B2B ordering platform from Electrade101, created to make it easier for independent retailers to discover, order and receive the products their customers are looking for.

Electrade101 is a modern sales and distribution business with a hands-on approach to retail. Unlike a traditional cash-and-carry wholesaler, we work directly with retailers through our experienced field sales team, visiting stores, introducing new products and helping customers identify the right ranges for their business.

Through DTR, registered trade customers can browse our latest ranges, view competitive trade pricing and place orders online for fast, dependable delivery directly to their stores.

Alongside a strong range of everyday convenience products, DTR aims to become a leading specialist supplier of vaping and oral nicotine products to the independent retail sector. We are continually developing our range to include established brands, emerging products, new formats and the latest innovations within these rapidly evolving categories.

Our close relationships with both brands and retailers allow us to offer more than simply product supply. We can support new product launches, build distribution, merchandise ranges, position display units and create stronger visibility at store level.